Tailoring messages to a person, property or neighborhood can help agents distinguish their business and encourage customers to respond.

Fannie Mae will allow mortgage companies to notify borrowers who may qualify to cancel private mortgage insurance, potentially lowering their monthly payments.

Florida Realtors members heard how Amendment 3 could provide meaningful property-tax relief and improve affordability if approved by voters in November.

The average 30-year mortgage rate climbed to 7.28%, its sixth straight weekly increase and highest level since November 2023. The 15-year rate rose to 6.60%.