Jimmy Burgess outlines in Inman seven expenses, habits and strategies agents can cut or rethink to create a more focused real estate business in 2027.

Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.

AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.

Nearly three-quarters of buyers would consider an all-electric home with solar panels and battery storage as utility costs and outages raise concerns.