Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.

At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.

Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.

NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer.