Sellers can make a stronger first impression by decluttering, removing personal items and preparing each room before professional listing photos are taken.

As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility.

Costly upgrades may not pay off in a price-sensitive market. Agents can help sellers focus on safety, insurance and financing issues while using cleaning, maintenance and strategic pricing to address dated features.

Florida’s townhouse and condo market posted a 9% year-over-year increase in second-quarter sales, with the strongest gains among properties priced below $200,000 and those selling for $1 million or more. Sales also rose sharply in several metro areas, including Panama City, Punta Gorda, Cape Coral-F