Florida home sales rose year over year for the 11th straight month in July as inventory tightened and pending sales continued to point to buyer demand.

Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.

Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.

Google Search Console now lets users connect social accounts and see which searches surface their posts and videos, giving agents new insight into what gets found online.