Answer Engine Optimization can help agents strengthen their presence in AI-generated recommendations through clear website content, consistent business details and specific customer reviews.

Realtor.com ranked ZIP codes in Oviedo, The Villages, Pompano Beach, Lutz and Tallahassee as Florida’s hottest for 2026, based on listing views and market pace. Oviedo and The Villages each drew more than twice the U.S. average for listing views.

The average 30-year mortgage rate rose to 6.66% from 6.65% last week, while the 15-year rate increased to 5.98% from 5.95%.

At the Florida Realtors Convention & Trade Expo, coach Kim Rittberg urged agents to move beyond listing posts by sharing focused content that showcases their expertise and personality.